Researchers point to the rise of the Internet, smart phones, tables and web portals as factors in the declining circulation and revenues of daily newspapers.
Many people prefer reading a newspaper even though they get news update on their smart phones or when they open their web browsers. Survey says –
- The reason is that people still believe more in news that have been printed on paper. The reliability and trustworthiness that the newspapers have achieved is yet to be achieved by any other source of information.
- Newspaper provides detailed analysis of national and international news. People need to read newspaper for local news which does not get as much coverage by the international news portals or TV news channels.
- And for those of us who start with the Sunday comics, Newspapers are also seen as a good source of relaxation.
Of course, to meet the competition, newspapers are moving to the Internet.
The advantages are in costs of printing delivery, and speed.
According to a MSNBC survey some 20 million people go online daily “to obtain news.”
That sounds impressive, but consider. Daily viewership of MSNBC is 316,000 (That’s .3 million); CNN is 466,000 and Fox News is 2.8 million.
Compare that with Daily newspaper readership of 48.6 million. Yes, that’s down from 62.8 million almost 30 years ago, but still larger than those three networks combined.
But daily newspapers are not the only print source for news. Community newspapers, some free, some paid, outnumber dailies five to one. And readership is half again as large as the dailies at 65.5 million.
Why? The Readership Institute says, “Intensely local, people-centered news ranks at the top of the list of content items with the greatest potential to increase overall readership.”
This is the “chicken-dinner news” — community announcements, weddings, obituaries, stories about ordinary people and coverage of how news events affect ordinary people.